AÏANA
BY ALDAR
NAMING + BRAND IDENTITY + LAUNCH CAMPAIGN
Welcome to Aïana. Luxury nestled at the heart of real forest landscape. Where you can be immersed in the moment, whatever time it is. Where you can choose to stand still and take a deep breath. Where you can find your flow amid the hustle of life. A place that is not just for today, but for everyday. For tomorrow. A place that is truly timeless.
Arabic-inspired, Aiyana stands for eternal bloom or blossom - suggesting a place where nature flourishes and offering a feeling of perpetual renewal to those who call it home.
ENGLISH LOCKUP
ARABIC LOCKUP
COLOUR PALETTE
MOOD BOARD // EXTERIORS
MOOD BOARD // INTERIORS
LAUNCH
CONCEPT
TEASERS
WHAT TIME IS IT?
FILM
THE VALUE OF TIME
RADIO + SOCIAL SHORTS (SCRIPTS)
SANCTUARY
What time is it?
It’s time to retreat…
To a haven
Where the forest whispers,
And sunlight dances
Through emerald canopies.
It’s time to find stillness,
For every breath to renew,
And every moment to restore.
When home is 1.3 million sq.m.
Of forest sanctuary,
It’s time to let go,
And simply be.
Aïana
Timeless Living
By Aldar
PRINT / PRODUCT
SOCIAL CONTENT
Imagine you lived in a world where your virtual assistant was replaced by the most timeless partner of all - Nature.
CAROUSEL
When you have the luxury of time, you’ll discover a million ways of walking. Here are just a few you'll be doing at Aïana, a walkable community, built around a Central Park and with wellness at its heart.
CAROUSEL
Wellness at Aïana happens inside and out. Whatever interior type you choose, you will find the serenity you are looking for.
EXPERIENTIAL WEBSITE
Before the official launch, our landing page teases the concept of Timeless Living through an immersive Forest Bathing experience. For those who want to make this their lifestyle, we build in a registration form to capture interest.
DIGITAL BROCHURE
PAYMENT PLAN
GIVEAWAY
BROCHURE SLIP COVER
SALES CENTER INSTALLATION
THE TIMELESS SUNDIAL